About Project

In partnership with PUMA Singapore, Bon Vivant Advisory was engaged to shoot a lifestyle and action content series for #GoWild.

A campaign spotlighting four of Puma's Singapore athletes. The creative direction focused on the everyday tension and reward of running, capturing moments that felt raw, familiar, and deeply personal. From sunrise routines to silent streets, each frame reflected the mindset of athletes who run not just for performance, but for clarity, freedom, and identity.

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