Avant Marketplace is a modern grocer redefining the way people shop, cook, and connect through premium, intentionally sourced ingredients.
Bon Vivant Advisory partnered with the founding team to shape the brand from day one - developing its identity, packaging system, and social storytelling.
From the typography to the textures, every element was designed to reflect care, curation, and a deeper respect for food and its origins.
We developed a brand language that feels elevated yet grounded, with packaging that’s clean, tactile, and shelf-distinct. The social content strategy was built to educate, delight, and drive a new generation of food lovers to discover what better groceries could look and feel like.
Our ongoing content strategy for Avant Marketplace focuses on making premium ingredients feel approachable, desirable, and worth talking about.
From shoot planning to art direction, we craft visuals that highlight texture, seasonality, and story. While pairing them with copy that educates without preaching.
Whether it’s a spotlight on wild-caught clams or a recipe-led carousel, each post is designed to build trust, spark curiosity, and drive weekly engagement.
